JOC Attending the 24th East China Fair




On Mar., 1st to 5th, 2014, the 24th East China Fair (ECF) was held at Shanghai New International Expo Center with an exhibition area of 115,000sqm. There are 4 specialized exhibition areas with 5,800 standard booths for garments, home textiles, consumer goods and art deco gifts.


Jiangsu Overseas Group Co. (JOC) deployed 9 standard booths for this session of the fair. 25 experienced sale reps from JOC's member companies- JOC INT'L and JOC Great Wall-attended the exhibition.


On the 1st of March, Mr. Huang Hongliang, chair of JOC, vice-chair of Jiangsu Chamber of International Commerce, Mr. Wang Yuanjian, chair of JOC Great Wall, accompanied by Mr. Zhang Wenxiang, assistant to president of JOC and head of JOC’s exhibition team, visited JOC’s booths. Mr. Huang advised on how to better the deployment of the samples and how to improve customer experience. He asked sales reps to study the trend of apparels for the current and the coming seasons, thus to position JOC’s products. After the exhibition, everyone should do the review and find the way to optimizing and improving the quality of our products, thus to build the brand of JOC.



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